It's not a bottle.
It's a statement.
DARE TO DIFFER.
Desliza
01 — El símbolo
Why Ø and not O?
O
The expected
Ø
The decided
The letter O represents the common. What goes unnoticed. FRØST wasn't born to be common. That's why we use Ø: from the very name we make it clear that we're not here to follow the ordinary.
03 — La ecuación
Cold + Value
Without value, it would just be a thermos.
Without the cold, it would only be an idea.
With both: it's FRØST.
05 — The badge
It's not branding.
It's a badge.
Other brands say
"Use it and we'll represent you."
FRØST say
"You represent what FRØST stands for."
FRØST doesn't keep your drink cold. It keeps your difference clear.
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